Present

Futures and Fringes is a strategic foresight and brand consultancy in Toronto and Los Angeles. We are strategists and prototypers working at the intersections of music, culture, social equity and tech.


We champion holistic artist brand development and world-building strategies for emerging music acts. We partner with global music labels, initiatives and firms.


Through research and design-thinking, we experiment and explore the rabbit holes that exist in cultural and commercial markets that shape brands of the future.